The Viral NPC TikTok Trend

The Viral NPC TikTok Trend: An Analysis of its Impact and Influence

As we move forward into the digital age, social media platforms like TikTok have become the ground for trends that rapidly gain popularity and influence. Among these is the NPC trend, a phenomenon that has taken the TikTok community by storm, leaving a significant impact in its wake.

This post aims to dive into this viral sensation, exploring its origins, its implications, and its influence both within and beyond the TikTok platform.

What is the NPC TikTok Trend?

The Non-Player Character (NPC) trend on TikTok refers to a digital wave where users mimic the actions of non-player characters typically found in video games. These characters, controlled by artificial intelligence, are known for their repetitive and sometimes nonsensical actions.

TikTokers embracing this trend create videos replicating the peculiar movements and behaviors seen in these NPCs, often with comedic effect. The trend has been lauded for its creativity, humor, and the fascinating blend it creates between real- life humans and virtual game characters.

With millions of views and shares, it has quickly ascended to one of the most recognizable trends on TikTok. 

loczniki npc acting

Understanding the Impact of the NPC TikTok Trend

As with any viral trend, influencers play a pivotal role in shaping its trajectory. In the context of the NPC TikTok trend, well-known TikTokers have been instrumental in promoting and amplifying the trend’s reach by creating their own versions of NPC videos.

To understand the growth and impact of the NPC trend, it’s crucial to identify the key influencers who helped propel it. While countless TikTokers have participated in the trend, a handful of influencers stand out for their popular NPC content. These include personalities such as @pinkydollreal, @loczniki, and @dem_bruddaz, whose NPC videos have collectively amassed millions of views.

The reach and engagement of these influencer NPC videos are astounding

They typically earn hundreds of thousands of likes and comments. Furthermore, The NPC trend has also had a notable impact on TikTok’s algorithm. As it recommends content based on user interaction, it has been serving more NPC-related content due to the high engagement levels of these videos. This has created a positive feedback loop, further fueling the trend’s virality.

The NPC TikTok trend goes beyond mere entertainment; it holds cultural significance as well. It bridges the gap between digital and physical spaces, bringing video game culture into real life. Moreover, it fosters creativity and expression among users, who add their unique spin to NPC behaviors, thereby creating a dynamic virtual culture on the platform.

live npc tik tok

Creating NPC Content

Participating in the NPC trend involves creating content that mimics NPC behaviors.

This can range from simple activities like walking in circles or running into walls, to more complex scenarios that involve multiple characters and props. The key is to capture the essence of NPC behavior- predictable yet bizarrely awesome.

TikTok's Editing Tools and Effects

To enhance NPC videos, users can utilize TikTok's editing tools and effects.

These include features like filters, speed controls, and special effects that can help replicate the look and feel of video games, making the NPC imitation more authentic and entertaining.

Sounds and Music

Trending music and sound are integral parts of the NPC trend.

Users often incorporate popular TikTok sounds or video game music to their NPC videos to enhance the gaming atmosphere and make their content more engaging.

Voices behind the the TikTok Trend

As the NPC trend continues to captivate audiences worldwide, we must go beyond the surface and dive into the experiences of those who brought the trend to life.

The Rise of PinkyDoll

Meet Fedha Sinon, the TikTok sensation known as PinkyDoll. With a million followers to her name, PinkyDoll stumbled upon the NPC trend by accident. She’s a 27-year-old based in Montreal, Québec, and she’s become the most popular NPC creator on TikTok. PinkyDoll’s life took a remarkable turn thanks to her live streams.

The Glitch That Started It All

One day, while PinkyDoll was livestreaming, a connection glitch led to her video distorting.

A viewer quickly commented, “omg, you look like an NPC.” Rather than ignoring it, PinkyDoll leaned into the idea of playing an NPC, or non-player character, an extra character in a video game known for its quirky and repetitive behavior.

PinkyDoll embraced her new persona in her videos, and it paid off handsomely. Her following on TikTok skyrocketed to 1.1 million, and her income, primarily from NPC livestreams, allowed her to support her family.

Her TikTok sticker gifts, which include roses, dinosaurs, tiny buckets of popcorn, and ice-cream cones, have become her signature. These gifts cost users money to send, with an ice-cream cone costing $0.01, a dinosaur costing $0.13, and a hat-and-mustache emoji setting them back $1.31.

pinkydollreal tik tok sticker gifts

Venturing into Music

PinkyDoll’s journey into stardom didn’t stop at TikTok.

She expanded into music, releasing her debut single “Ice Cream So Good” in collaboration with Fashion Nova. Her iconic catchphrase “Ice cream so good” became the inspiration for her song. Despite facing haters, PinkyDoll is undeterred and continues to make a living on her own terms.

From Dancers to NPCs

A Journey into the Uncanny Valley

As TikTok’s popularity surged, individuals like @dem_bruddaz found a unique niche. These real-life brothers, including Orlando Murayire, Fernando Shami, Freddy Sheja, and Aristide Shema, based in western France, captivated global audiences by imitating the movements of characters from the video game Grand Theft Auto: San Andreas.

You will experience a surreal fusion of familiarity and confusion as you view this TikTok creation. As your eyes recognize a figure running down a road, questions will pop up in your mind – is this truly a human? The sharp, calculated turns and exaggerated movements beg to differ.

And what about that soundtrack of Grand Theft Auto? You can’t help but wonder – is this a real-life scene or a digitally fabricated imitation? The line between reality and virtuality blurs as you watch, and you will fall into a trance with it.

It’s no surprise these real-life brothers have leveraged their talent for creating Grand Theft Auto-inspired content in collaborations with brands like Kia and Gucci. 

A Shift from Gaming to Dance

"what it would be like to have an NPC girlfriend"

While the NPC trend originated from video games, it has also found resonance in the world of dance. Creators like @loczniki, embraced the style of popping called animation.

Their popular video series “what it would be like to have an NPC girlfriend,” captures the peculiar behaviors of non-player characters from The Elder Scrolls V: Skyrim. This unexpected crossover of dance and gaming culture took social media by storm.


Perfect collab doesn’t exi… 🤔😎 Which hairstyle was the best? 🤓

♬ original sound - Nicki i Loczek

What should we do on the second date?

♬ Skyrim Atmospheres - Jeremy Soule

As we explore the NPC TikTok trend and its influencers, it’s essential to acknowledge the broader impact of digital trends and marketing tactics. In this article, we dive into the larger marketing landscape and the significant role influencers play in shaping consumer choices.


The NPC TikTok trend ecompasses humor, creativity, nostalgia, and gaming culture in bitesized brilliance! The creativity and originality has captivated millions. Its influence extends beyond TikTok, touching other social platforms and real-world culture. As we continue to navigate the ever-evolving landscape of social media trends, the NPC TikTok trend stands as a testament to the power of digital culture in shaping our interactions, expressions, and experiences and teaches us, once again, that when it comes to Social Media, the sky’s the limit.

So, are you ready to harness the power of influencer marketing? The opportunities are endless, and the impact on consumer behavior is undeniable.

Get in touch! Whether you’re a brand or an influencer, we’ll find your perfect match!


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