News & Press
Insights into digital entertainment, livestreaming and more
In today’s quickly evolving digital world, entertainment companies face a Gen-Z problem as they bet their futures on streaming platforms. However, the preferences of younger generations, particularly Gen Z and millennials, are shifting towards social video and user-generated content.
Looking to give your F&B brand a boost? You’re in the right place — the answer is Influencer Marketing. Find out more and download our free Ebook: “Taste-Tested Success”
With a distinguished background enriched by French and Italian cultures, Alix embodies a vast array of legal expertise, particularly in intellectual property and digital innovation.
Taylor Swift, the global pop sensation, has reached unimaginable heights of influence. Explore her role in making Super Bowl LVIII the most-watched US TV broadcast since the 1969 Moon landing.
The music industry has witnessed a transformative shift with the rise of influencer marketing. This dynamic approach to promotion has proven to be a game-changer for musicians.
In the history of the beverage industry, few rivalries have stood the test of time like that of Pepsi and Coca-Cola. This historical clash of titans has left an indelible mark on global consumer culture.
Get ready for an adrenaline-packed ride as Stake F1 Team transforms the Formula One landscape in 2024 and 2025 bringing a fresh brand identity to the grid.
As the holiday season fast approaches, businesses worldwide are gearing up their marketing strategies to connect with consumers.
Social media platforms like TikTok have become the ground for trends that rapidly gain popularity. Among these is the NPC trend, a phenomenon that has taken the TikTok community by storm.
From pixel to power; AI-driven virtual influencers are taking over the marketing game. This isn’t science fiction; it’s the evolution of digital marketing.
Which marketing method has the most influence on consumer behavior and purchasing decisions? We’d say without a doubt that it is influencer marketing.
Starfield, the highly anticipated next-generation role-playing game from Bethesda Game Studios, has finally graced our screens on September 6, 2023.
How digital entertainment and influencer marketing created a box-office record: The Barbie phenomenon, a cultural icon has recently made a triumphant return to the spotlight.
Authenticity plays a crucial role in influencer marketing and greatly impacts the effectiveness of advertising campaigns. Learn how to carry out your campaign authentically!
The content creator’s ability to deliver superior content, aligned with their audience’s interests, presents brands with cost-effective alternatives to traditional advertising methods.
The popular streamer Ibai Llanos and Central Lechera Asturiana have reached an agreement that will make the streamer an official brand ambassador for 2023.
looking for alternatives that offer different features and monetization options? In this article, we’ll take a closer look at some of the best Twitch alternatives out there, and what they have to offer.
Twitch and YouTube, two popular and influential platforms in the gaming community. Learn about their functionalities and the growth potential for content creators they can offer.
Why settle for being the best gaming streaming platform when you have the potential to be the best non-gaming platform as well? The winds of change are blowing and we’re feeling the chills.
Goldman Sachs Research expects the boom of the “creator economy” to explode even further, as individual creators with online followers are becoming a major force in the digital landscape.
Even if you’re a small content creator, there are plenty of opportunities as brands are always looking to promote their products and for viewers that will engage with them.
HoliSofi, gamer, streamer, anime fan, openly talks about her experience as a female streamer so we can learn what are the biggest challenges she faces as a woman in the industry.
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