Stake F1 Team unveils a new identity for 2024 and 2025 to create Formula One’s freshest brand.
Get ready for an adrenaline-packed ride as Stake F1 Team transforms the Formula One landscape in 2024 and 2025. Stepping into the spotlight as the exclusive Title Partner, Stake, a global leader in entertainment, brings a fresh brand identity to the grid.
With exclusive naming rights, social media takeover, and a fan-centric focus, Stake F1 Team promises a revolutionary approach to sports sponsorship, putting excitement at the center of the grid.
Following a successful 2023 partnership, the team aims to redefine engagement on and off the track, setting the stage for an unforgettable 2024 season. Join the journey by following Stake F1 Team on Instagram and catching exclusive behind-the-scenes moments on Kick.
Brace yourselves for an exciting new era in Formula One with Stake F1 Team leading the change.
Stake f1 Team: A fresh brand on the grid
Hinwil, 1 January 2024– There will be a new, fresh brand on the grid as Stake F1 Team makes its debut at the beginning of the 2024 season. Stake will become the team’s exclusive Title Partner for the 2024 and 2025 seasons, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One. The unprecedented move is a continuation of the successful partnership established in 2023 and will outline new beginnings for the F1 Team, which will compete in this new identity in 2024 and 2025. The partnership’s fan-centric focus will also be complemented by Stake’s takeover of the team’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Team will mark the beginning of a brand new, dynamic and exciting era – one that breaks away from conventional concepts of sports and entertainment sponsorship. It aims to redefine marketing activations in an exciting manner, leaving no tradition untouched and challenging the status quo. In this innovative approach, excitement is the new currency for what promises to be one of the most engaging teams on the grid. Stake F1 Team is crafted with the aim of keeping the fans front and centre– by bringing a fresh perspective on the intersection of sports and entertainment.
A leading presence in the world of sports and entertainment
Founded in 2017 by a group of technology industry entrepreneurs, Stake has established itself as a leading presence in the world of sports and entertainment ever since. The stepping up of Stake’s involvement in the world of Formula One further strengthens the brand’s diverse roster of partners which also includes the likes of Canadian superstar Drake, Everton Football Club, the UFC; and many more.
"Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path. Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1. We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season."
"We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team. Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mind- blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!"
"The past season has been a testament to the marketing and media value that Stake has brought to the F1 team, especially within the digital landscape. The first phase of this partnership has succeeded in increasing global brand awareness for all stakeholders. At Stake, we are prepared to take the team’s reach, fanbase and visibility to unprecedented levels. Our strategy will be focused on delivering unforgettable experiences that highlight our unwavering commitment and dedication to innovation, entertainment, and global connectivity."
Fans are encouraged to follow Stake F1 Team Instagram for the latest updates and Stake F1 Team on Kick for exclusive behind-the-scenes content.
Founded in 2017 by Edward Craven and Bijan Tehrani, Stake is the world’s leading brand in the gaming category. Stake boasts an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, the UFC and many more.
Stake is a product of a well-established global tech start-up company called Easygo. Easygo proudly stands as a prominent service provider to powerhouse brands within the gaming industry including Stake, Kick.com and Twist Gaming, amongst other growing brands. Easygo focuses on creating immersive online experiences with utmost transparency. The tech start-up is privately owned and has more than 600 employees spread across the globe, with its headquarters in Melbourne, Australia.
About Sauber Group of Companies
The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages its Formula OneTM team; and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototype development and additive manufacturing, in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 550 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects.
The Sauber Group puts sustainability at the heart of its mission; its business, operating under the ISO 14001 environmental management standard, has been carbon neutral since 2011 and the company has achieved the Three-Star level in the FIA Environmental Accreditation Framework.
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